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Reviving the British Hop Industry

The UK hop sector faces significant challenges from global competition, a changing climate, and pest and diseases pressures. This report examines how a targeted strategic place-based investment can support the industry and revive British hops in Kent and Medway.

Details

Growing Kent & Medway has fostered an integrated approach to supporting the local hop and brewing industry; combining investment in research infrastructure, providing accessible funding, and building collaborative networks between industry and academia.

This report explores the specific challenges facing the UK hop sector, from changing consumer tastes to producing profitable crop yields.

By taking a systems-thinking approach and tackling challenges by building collaboration across the hop supply chain, real progress is being made in breeding resilient and sustainable varieties.

This model illustrates how place-based investment in a sector can drive innovation to respond to the specific challenges and opportunities facing our food system.


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